VIRGINIA TECH DINING SERVICES, VIVA MARKET
FALL 2021 - SPRING 2022
This was my favorite shop to design on-campus to date! “Viva” means long-live, it has a brightness and energy to it that I wanted to mimic in the logo, color scheme, and supporting illustrations.
LOGO OPTIONS
After the marketing team nailed down a name, I explored three different logo concepts with the same general color scheme. I then presented the following options to a group of people in leadership in Dining Services, they helped decide which direction would be the best fit for the new shop!
FINAL BRANDING
One of the goals of Viva was to feature local products. Since Virginia Tech is nestled into the Blue Ridge Mountains of southwest Virginia, it was the perfect tie-in to make “Viva” resemble mountain peaks.
ENVIRONMENTAL GRAPHICS
There were two specific locations in the new shop that our leadership thought would be the perfect places to display some graphics and illustrations. I had the honor to be the mastermind and designer for those environmental graphics. I focused on the goals of Viva by doing bright, modern, fun illustrations in themes like grab & go foods, fresh ingredients, and local locations.
This design was for the main bulkhead above the busiest area in Viva. It has become a focal point of the shop and really makes a statement as the most vibrant, illustrated, designed area within Dining Services.
The photos below of the designs in the space are credited to my coworker, Darren Van Dyke.
Because of the emphasis on sourcing local items for the shop, I wanted to use this wall infographic to tell that story. “Local,” for Dining Services, means it comes from somewhere within a 250-mile radius from campus in Blacksburg, Virginia. I decided to find a dozen landmarks to illustrate, at least one for each state within that local radius, and made sure to say what the location was and where it was. The illustrations closest to the center circle are closest to campus, so the ones that are on the outer edges of the designs are furthest from campus.
The photos below of the designs in the space are credited to my coworker, Darren Van Dyke.
